Skip to main content
Are you a Michigan customer?
Are you a Michigan Customer?

Power Rewards: Water Heater

Reduce Energy Use and Earn Bill Credits

Power Rewards: Water Heater pays you to reduce your energy use when energy demand is high. I&M will automatically adjust your water heater during these peak times, and you can earn bill credits.

Shifting energy use away from high-demand periods allows us to rely on more renewable sources of energy during peak times. This helps keep prices more affordable for you and your community, plus it helps the environment by reducing our carbon footprint.


Get Bill Credits this Summer

When energy use is high, on hot and humid days, I&M will hold a Peak Energy Event. You can select from three different participation levels and earn up to $1.10 per event.* With up to 15 events per summer, the savings can add up! And you probably won’t even notice an event is taking place.

Your water heater is designed to store hot water for many hours between uses. During the typical 2-3 hour event, additional water will not be heated to conserve energy. Typically, 99% of customers never run out of hot water even though it’s not being actively heated. You’ll still have hot water when you need it. You can opt out of an event, at any time and for any reason.


It’s Easy! Here’s How It Works

Get Connected

We’ll install a small device on your water heater—for no charge.

Prior to an event, we will post a “Peak Energy Event” alert on our website letting you know when the event will start and stop.

Reduce Energy Use

During an event, we will send a signal to your water heater to not heat additional water. This conserves energy and reduces high demand on the energy grid. Typically, 99% of customers don’t run out of hot water during an event.

When the event is over, the device will signal your water heater to return the temperature to your normal setting.

Earn Bill Credits

You earn up to a $1.10 bill credit per event.


Enroll Now to Start Saving


Select Your Participation Level

When you enroll, you can select your participation level. You cannot change levels after you enroll.

Low

Bill credit: $.80 per event.
Participation: 1 hour per event.
99% of users won’t run out of hot water during an event.

Medium

Bill credit: $1.00 per event.
Participation: 2 hours per event.
95% of users won’t run out of hot water during an event.

High

Bill credit: $1.10 per event.
Participation: 3 hours per event.
90% of users won’t run out of hot water during an event. This level is not recommended for high water users.


Which Power Reward is for You?

For help determining the Power Reward program that matches you and your home, use the quick selection tool or review this chart. If you need help, please contact us.


Contact Us

Please email us or call 800-311-4634.


FAQs

  • I&M residential customer.
  • 65 years or older and/or income-qualified.
  • Live in a single-family home (no apartments, condos, or duplexes).
  • Have a 30 gallon or more electric water heater. No heat pump water heaters.

Prior to a Peak Energy Event, we will post a “Peak Energy Event” Alert on our website letting you know when the event will start and stop.

Events typically occur on especially hot and humid days. They are held weekdays from May through September and typically last 2-3 hours, but will not last longer than 6 hours. There is a maximum of 15 events per summer.

You will receive the bill credits on the next month’s bill.

You can opt out of an event by calling 833-736-0944. If you opt out of the event, you will not receive bill credits.

Power Rewards: Water Heater is voluntary. You must participate in the program for at least 12 months.

There is no charge for the device or the installation.

Yes, someone 18 years or older must be home. The installation will only take about 15 minutes.

When you sign up for Power Rewards: Water Heater, you agree to allow a licensed contractor, hired by I&M, to install a small device on your water heater—for no charge. The device won’t harm your water heater in any way. All of the thermostats, over temperature protection devices, and pressure relief valves are untouched by the installation process.

Smart Meters (AMI) have a blue label while standard meters have a red label.

Yes, you can help save even more by joining other Power Rewards programs. However, you cannot participate in the following when enrolled in Power Rewards: Water Heater.

  • Power Rewards: iControl
  • Time of Day 2
  • Critical Peak Pricing

The Terms & Conditions can be found here. 

You must participate in the program for at least 12 months. If you want to unenroll at that time, send an email requesting to end your participation in the Power Rewards: Water Heater program. Once you unenroll, you will not receive bill credits.


Explore More Ways to Save

HVAC Instant Discounts

Enjoy lower prices on premium equipment with instant discounts/rebates through participating distributors and contractors.

I&M Marketplace

Shop for energy-saving products from the comfort of your home and start saving today.

*During Peak Energy Events, exercise discretion and consider health impacts when reducing energy use. Your actual savings will vary, so there is no guarantee of savings. Product offerings and rebates are subject to change without notice. See the specific rebate application for Terms & Conditions.